The Full Story

Seth Jones is the President and CEO of Kickoff Connections. Creating powerful consumable licensing connections that turn university brands into innovative, revenue-generating products is his passion. His previous role as Chief of Staff and Associate Athletic Director for Revenue Generation at UTRGV Athletics provided valuable experience in leadership and revealed his talent for building strong relationships with a commitment to excellence.

Seth launched four standout UTRGV-branded consumables: Los Vaqueros beer (blood orange Kölsch with 5x5 Brewing), Vaqueros Special Salsa (with Dia Pelon’s), Vaqueros Gourmet BBQ Sauce (with The Jank), and Vaqueros Roast Coffee (with Reserve Coffee Roasters).

Seth is married to his beautiful wife, Carmen. They are both native Texans and reside in Harlingen, Texas.

Seth’s expertise enables Kickoff Connections to create dynamic brand partnerships with meaningful community impact.